Choosing a wholesale food supplier is an important decision for your business, but with so many options to choose from, how do you ensure you’re picking the best one for you and your business? In this blog we aim to help you do your research to find the right fit, with a list of key factors to consider when choosing a wholesale food supplier:
- Quality of products: Your menu says everything about who you are as a business, so the food you serve up really matters. It’s also what matters most to your customers and a big reason why they choose you, so it’s important to choose a supplier that provides high-quality products. Check out any potential supplier’s website for information about their sourcing practices, to ensure they use sustainable and ethical methods. For example, here at Cooper Foods we are committed to reducing our impact on the environment while sourcing and supplying the best quality wholesale fresh food. We source most of our fresh fish from Brixham fish market, market-leaders on sustainability, plus we have established relationships with many other trusted local suppliers.
- Price: While keeping costs down is often a challenge and you may be on the lookout for a supplier that offers competitive prices, don’t just go for the cheapest option. The quality of your food is a huge part of your reputation with your customers, so as well as pricing, consider the overall value of any potential supplier, including the quality of their products, their delivery service, and their customer service.
- Availability: With all the challenges that come with running an independent pub, restaurant or catering business, you need a supplier that can deliver what you need when you need it! Ensure you scope out a potential supplier’s their delivery schedule, coverage area and minimum order requirements. At Cooper Foods we know how important reliable is for our customers – that’s why our customer service centre is open until midnight and you can order via phone, email and rekki for delivery across the South next day, 5 days a week.
- Customer service: Another key aspect of assessing a potential wholesale food supplier is their customer service. How do they deal with issues? If you have any problems with your order, you need to be able to get in touch with a helpful and responsive customer service team. Check out their customer service policies and availability.
Once you have assessed a few wholesale food suppliers against this list, create a shortlist of the top 2 or 3 options and contact them for a chat and a quote, before making a decision. This will help you compare prices, as well as customer experience, so you choose a wholesale food supplier that meets your needs and helps you run your business smoothly.
Of course, If you are looking for a trusted and established, family run, food wholesaler to provide your independent pub, restaurant, school, hotel, group or catering business with a wide range of fresh, ambient and frozen items – just get in touch! We’d love the opportunity to deliver exactly what you need, when you need it.